Press ReleaseMay 9, 2024

Job Creators Network Announces Hiring of State and National Directors for Hispanic Vote Coalition to Reach and Engage Hispanic Voters in the 2024 Election

Effort led by JCN CEO Alfredo Ortiz, who is an expert in Hispanic marketing to Hispanics

Today, Job Creators Network (JCN), together with its partners Bienvenido and the National Hispanic Christian Leadership Conference, announce the hiring of a seasoned national director and two experienced state directors to implement the Hispanic Vote Coalition’s unique grassroots strategy, both nationally and starting in the two key swing states of Arizona and Pennsylvania.

The Hispanic Vote Coalition was launched to reach Hispanic voters on issues that are important to them, inform Hispanic voters of which policies align most closely with their values and the American Dream, and correct the misinformation that has been forced upon these voters for many years.

Hispanic voters in swing states are highly likely to determine the outcome of this election, so it is essential that Hispanic voters be reached with messages and by messengers who understand their values. The Hispanic Vote Coalition is a major effort to engage and educate Hispanic voters in key swing counties and states to vote for their conservative values, including hard work, entrepreneurship, family, and faith.

Key campaign components include:

  • Voter registration drives at Hispanic churches and small businesses
  • A get-out-the-vote campaign
  • Church, community, and small business events
  • Educational materials for Hispanic pastors, congregants, small business owners/Hispanic Chambers, and all Hispanic voters.
  • Sample sermons and educational materials for Hispanic pastors
  • Targeted media advertising campaigns
  • Engaging trusted Hispanic messengers and advocates, including small business owners

The Hispanic Vote Coalition is led by JCN CEO Alfredo Ortiz, who has extensive experience in Hispanic marketing and messaging, including creating successful Hispanic marketing plans for Fortune 500 Companies, such as Coca-Cola, Georgia Pacific, Nestle, and Kellogg’s as well as owning his own Hispanic marketing firm. He is a Hispanics for Trump committee board member and commissioner of the Trump White House Hispanic Prosperity Initiative. Alfredo led JCN’s successful campaign to get the Tax Cuts and Jobs Act passed in 2017 and will look to replicate this success with this campaign.

The Coalition will be co-led by Mary Thomas, Chief Strategic Growth Officer at JCN, who has extensive experience in successfully crafting and executing nationwide issue-based, political, and public education campaigns for non-profit and political groups. She led Spanish-language Hispanic voter outreach efforts in Florida, concentrating on the ground in Miami-Dade County (58% Hispanic), where Trump’s margin of votes increased by 22% in 2020, allowing him to easily win Florida. She is a former Trump-appointed Deputy Assistant Attorney General at the U.S. Department of Justice, member of Women for Trump, and served as a top attorney for Governor Rick Scott (FL).

Alfredo and Mary are joined by Bienvenido Executive Director Abraham Enriquez and National Hispanic Leadership Conference President Reverend Abraham Hernandez, as well as National Director, Pastor Joshua Navarrete, and two accomplished state directors with strong backgrounds in Hispanic voter outreach. Additional state directors in key swing states will be joining the team as the campaign progresses:

Pastor Joshua Navarrete, Hispanic Vote Coalition’s National Director, is the National Faith Assembly Director at and has been a driving force in the intersection of faith and civic engagement. Over the past three years, Pastor Joshua’s visionary leadership has propelled the Faith Assembly to unprecedented heights, expanding its reach across Arizona, Texas, Georgia, and Florida. Pastor Joshua Navarrete’s journey reflects a commitment to bridging the gap between faith and politics, leaving an indelible mark on both Bienvenido Faith Assembly and the airwaves as the founder of Political Pulpit Media, as well as the Associate Pastor of Redeemer Apostolic Church.

Liliana Vizcarra, Hispanic Vote Coalition’s Arizona State Director, is Bienvenido Faith Assembly’s Deputy Faith Director, was part of the 2020 Latinos for Trump Campaign, was a 2022 Campaign Manager for an AZ Congressman, was part of the 2022 Latinos for Kari Lake Coalition. Liliana is the Precinct Committee Woman for AZ Legislative District 12 and motivates Hispanic Pastors to get involved civically. She hosts voter registration drives at local community churches.

Pastor Roberto Albino, Hispanic Vote Coalition’s Pennsylvania State Director, is a native of Bethlehem, PA and has served in ministry for over 18 years. For nearly two decades, he has preached in numerous conferences, revivals, and leadership gatherings, as well as conducting mission trips. Roberto works as the Director of Hispanic Engagement for the Pennsylvania Family Institute and serves as National Chapter Director of the National Hispanic Christian Leadership Conference while also serving as an assistant pastor at Central Assembly of God in Bethlehem.

Additional key coalition members include:

Bienvenido: Hispanic Grassroots, Voter Persuasion, and Turnout. Experts in Hispanic voter registration, persuasion, and get-out-the-vote efforts. Engaged successfully in these efforts in ’20 and ’22 and have built a nationwide network of Hispanic grassroots volunteers.

National Hispanic Christian Leadership Conference: Hispanic Churches. Membership network of over 42,000 conservative Hispanic pastors and their congregations, about 3 million Hispanics, including churches in targeted areas.

Hispanic Chambers of Commerce: Hispanic Businesses. JCNF has assembled a nationwide network and signed partnership agreements with over 180 conservative Hispanic chambers of commerce nationwide, representing approximately 1 million business owners.

“Because of their growing, positive impact on American culture and the economy, we believe that Hispanics will be a deciding factor in the 2024 election,” said Alfredo Ortiz, CEO of Job Creators Network. “Hispanic voters deserve to be engaged in an honest conversation about the positive role they play in the American economy and about the negative impact that Washington’s bad policies like high inflation, high taxes, and overregulation, have on them, their families, and their businesses. I am thrilled and honored to partner with Bienvenido and NHCLC, two Hispanic-led groups that have a long history of making an tremendous positive impact in defending the values of our Hispanic community” concluded Ortiz.

“The Hispanic Vote Coalition will use our many decades of political and policy experience to successfully reach the Hispanic community where they live, work, and worship, to secure the Hispanic support necessary to ensure that pro-growth, pro-small business, and pro-family policies are made in Washington,” said Mary Thomas, Chief Strategic Growth Officer of Job Creators Network.

“Being the largest minority voting bloc, the Hispanic vote wields significant influence that should not be underestimated. Successfully engaging this substantial voting demographic demands strategic messaging, extensive outreach efforts, and experienced leaders with a proven track record. Bienvenido is honored to be part of the coalition made up of organizations that have proven to be effective. Together we will protect our nation,” said Abraham Enriquez, Executive Director of Bienvenido.

“In recent years, research has reaffirmed that Latinos come to America and contribute to its economic vitality. Data indicates Latino-owned businesses are the fastest-growing sector of the U.S. business economy. Hence, now more than ever, sound economic policies are critical to continue fostering innovation and the entrepreneurial spirit, which has made America the quintessential land of opportunities. We can no longer deny that Latinos are rapidly becoming an economic and voting force in our country,” said Rev. Abraham Hernandez, NHCLC Executive Director.