John McNeel

CEO, in/PACT

Industry: Marketing

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After starting as a journalist, advertising copywriter and creative director, John ran integrated communications agencies and global accounts in places as far flung as Paris, Istanbul, Dubai, Los Angeles, and Tokyo. He developed award-winning campaigns and helped deliver growth and market success for some of the world’s greatest brands, in categories as diverse as packaged goods, financial services, automotive and consumer electronics.

Over his career he spent more than two decades at two of the world’s top creative agencies (Saatchi & Saatchi and TBWA), both in strategic senior management roles and overseeing client relationships on some of the world’s leading brands, as well as enjoying a two year stint in the rapidly evolving industry of public relations. While at Saatchi & Saatchi, he served as Chairman and CEO of the agency’s network in the Middle East, based out of Dubai, from 1995 to 2000, before returning to New York in a global operations role on Procter & Gamble. At TBWA, he ran the Nissan account globally out of Tokyo from 2005 to 2010, before being named President of Global Clients, overseeing a portfolio of brands such as Apple, Beiersdorf, Mars, McDonald’s, Pernod Ricard, and Visa.

Since 2014, he joined in/PACT as Co-Founder and CEO.  in/PACT is a digital, social media and e-commerce solutions provider that helps purpose-driven brands connect with their customers by empowering them to give back. The in/PACT platform is “powered by purpose, proven by purchase” and the company platform and products drive customer and employee engagement around the causes they most care about. By sweeping away the artificial boundaries between consumer culture, cause advocacy and business success, in/PACT’s ambition is to transform customer purchasing power into the largest contributor to causes in the world.

A New York native, John has called Charleston, South Carolina, home since 2012.